Market Your Business Creatively

By Colleen Davis

Many new business owners view their potentially heavy competition with a look of apprehension and fear at the prospect of going up against such well established companies.

I mean, you’re entering into an industry that already has several companies claiming their stake in the marketplace. How are you supposed to challenge them when they not only have more experience than you, but also have an established customer base?

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By Colleen Davis

Life is full of problems both big and small. Many of these are just little inconveniences in life that people get used to. You just don’t really think about it anymore, and because of that, you can be given a pleasant surprise when you find a solution to it.

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Identifying the market to which your offer is targeted will simplify the process of selling. The real secret is for people to accept that what you have is what they really need. Remember, a good closing begins the moment you approach the right prospect. If you approach somebody that does not match the buyer profile you are looking for, you’re only going to get a headache. [Read more →]

Author/Writer Joseph Sugarman, author of “Triggers,” gives us fascinating information about triggers to making a sale.

“A desire to buy something often involves a subconscious decision. In fact, I claim that 95% of buying decisions are indeed subconscious. Knowing the subconscious reasons why people buy, and using this information in a fair and constructive way, will trigger greater sales response-often far beyond what you could imagine. [Read more →]

By Carlos Tapia

So you have decided to go into sales, first you need to make yourself a very important question: do I really want to do this for a living? On the answer to this question depends your future as a salesman. Know the eight key factors that will help you discover if sales really is for you. [Read more →]