Market Your Business Creatively

By Louis Bernstein
Eight marketing ideas to help your small business during a bad economy.
Even if your company is doing well during a down economy, you need to make plans for customers who may start cutting back. They key is to shift your marketing from image-oriented marketing to direct response, measurable advertising.

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Many new business owners view their potentially heavy competition with a look of apprehension and fear at the prospect of going up against such well established companies.

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Author/Writer Joseph Sugarman, author of “Triggers,” gives us fascinating information about triggers to making a sale.
“A desire to buy something often involves a subconscious decision. In fact, I claim that 95% of buying decisions are indeed subconscious. Knowing the subconscious reasons why people buy, and using this information in a fair and constructive way, will [...]

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By Bruce Coffman
Coca-Cola. How many times have you seen that familiar red and white logo in your life? How about just today? Coca-Cola was one of the first brands to use advertising effectively and has created an image that nearly every person on the face of the planet recognizes. One way they have achieved this [...]

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How to get your prospect’s Attention?

Take into consideration the media you’re using. It’s not the same television than one-on-one selling. Remember that the media is the message, so ask yourself how you would use the media to get yourself noticed.

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