By Andrew R Michaels
“When running a business, it is easy to fall into the “shirk on quality to save money” cycle. Many small business owners try to cut cost any way possible to increase profits, which isn’t necessarily wrong. The problem comes whenever an owner chooses low cost at the expense of professionalism.
Entries from August 2008
The Truth About Custom Business Cards
August 27th, 2008 · No Comments
Tags: Off-line advertising · Strategies & tips · Tools & resources
Original Article- Strategic Internet Marketing for Small Business
August 22nd, 2008 · No Comments
By Doug Barger
There are various techniques and strategies when it comes to article marketing. The strategies may take a while before coming into effect but once the wait is over, the results can be very pleasing. There are many people that fail and turn to an article marketing service. Article marketing is similar to advertising [...]
Tags: On-line advertising · Strategies & tips
E-mail Marketing, How to Start Your Own Newsletter and Turn One-time Buyers into Loyal Customers
August 19th, 2008 · No Comments
By Carlos Tapia
You may own a restaurant or perhaps you have an online consulting business. It doesn’t matter what kind of business you’re in. If you are to be successful you need to drive interest in your product or service. But that’s not all, statistics show that it’s six to twelve times easier to sell [...]
Tags: On-line advertising · Strategies & tips · Tools & resources
Eight Key Ingredients to Build Customer Loyalty
August 15th, 2008 · No Comments
By Paul R. Timm, Ph.D.
An ongoing challenge for any company is the retention of customers. It is well known that getting new customers costs much more than maintaining ones already doing business with you. Incorporating these eight ingredients to a well-rounded strategy for building customer loyalty will produce dramatic results.
Tags: Marketing principles · Need-to-know facts · Strategies & tips
Restaurant Marketing - How to Win (Not Lose) in This Economy
August 13th, 2008 · No Comments
I believe some will be hurt by this “economic dislocation” that is taking place. That’s reality. But if you refuse to accept this negative focus…and decide to play the game to win it…no matter what, then you stand a much better chance of success. Here’s how…..
Tags: Marketing principles · Off-line advertising · Strategies & tips