Market Your Business Creatively

By Bruce Coffman
Coca-Cola. How many times have you seen that familiar red and white logo in your life? How about just today? Coca-Cola was one of the first brands to use advertising effectively and has created an image that nearly every person on the face of the planet recognizes. One way they have achieved this [...]

[Read more →]

How to get your prospect’s Attention?

Take into consideration the media you’re using. It’s not the same television than one-on-one selling. Remember that the media is the message, so ask yourself how you would use the media to get yourself noticed.

[Read more →]

By Carlos Tapia
In business few things are as important as sales. It doesn’t matter if you like to sell or not, without sales there’s no business. So here’s the bad news if you don’t like to sell, everything in life is a sale. Absolutely every human interaction implies a transaction similar to a sale.
The unemployed [...]

[Read more →]

By Paul R. Timm, Ph.D.
An ongoing challenge for any company is the retention of customers. It is well known that getting new customers costs much more than maintaining ones already doing business with you. Incorporating these eight ingredients to a well-rounded strategy for building customer loyalty will produce dramatic results.

[Read more →]

I believe some will be hurt by this “economic dislocation” that is taking place. That’s reality. But if you refuse to accept this negative focus…and decide to play the game to win it…no matter what, then you stand a much better chance of success. Here’s how…..

[Read more →]