Market Your Business Creatively

By Janice Jenkins
If your business has been searching for a new campaigning tool, you may have come across information about the effectiveness of posters. You may have also dismissed the idea as one that cannot fit within the company budget.
As with calendar printing, this is the most common mistake business owners make. They do not [...]

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By Andrew R Michaels
“When running a business, it is easy to fall into the “shirk on quality to save money” cycle. Many small business owners try to cut cost any way possible to increase profits, which isn’t necessarily wrong. The problem comes whenever an owner chooses low cost at the expense of professionalism.

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I believe some will be hurt by this “economic dislocation” that is taking place. That’s reality. But if you refuse to accept this negative focus…and decide to play the game to win it…no matter what, then you stand a much better chance of success. Here’s how…..

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In a previous post I talked about four ways to market your local business with very little money and a lot of results. They are proven moethods to get people to know you and start talking about you. I will cover them in greater detail later. Right now I want to expand that list with [...]

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Marketing a local business can be difficult, more so if you spent all your your money on establishing your business. You try to find cheap rates on local newspapers and other media but it’s just not as affordable as you’d wish. And even if you do find the money it doesn’t bring in all the [...]

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