By Bruce Coffman
Coca-Cola. How many times have you seen that familiar red and white logo in your life? How about just today? Coca-Cola was one of the first brands to use advertising effectively and has created an image that nearly every person on the face of the planet recognizes. One way they have achieved this [...]
Does Advertising Frequency Make a Difference?
September 15th, 2008 · Comments Off
Tags: Marketing principles · Need-to-know facts · Off-line advertising · Strategies & tips
Poster Printing For a Tight Budget
September 9th, 2008 · No Comments
By Janice Jenkins
If your business has been searching for a new campaigning tool, you may have come across information about the effectiveness of posters. You may have also dismissed the idea as one that cannot fit within the company budget.
As with calendar printing, this is the most common mistake business owners make. They do not [...]
Tags: Off-line advertising · Strategies & tips · Tools & resources
Enhance your Sales with the AIDA Formula - Part 2
September 6th, 2008 · No Comments
How to get your prospect’s Attention?
Take into consideration the media you’re using. It’s not the same television than one-on-one selling. Remember that the media is the message, so ask yourself how you would use the media to get yourself noticed.
Tags: Marketing principles · Need-to-know facts · Strategies & tips
Using Fresh Content to Reduce Online Advertising Expenses
September 4th, 2008 · No Comments
By Bruce Coffman
Fresh content is the lifeblood of an effective website. It’s an absolute necessity to attract and retain visitors. It can also be a crucial benefit in reducing your online advertising costs by driving organic visitors to your site.
Each time you add fresh content to your site, that content gets indexed by the major [...]
Tags: On-line advertising · Strategies & tips
Enhance Your Sales With the AIDA Formula - Part 1
September 2nd, 2008 · No Comments
By Carlos Tapia
In business few things are as important as sales. It doesn’t matter if you like to sell or not, without sales there’s no business. So here’s the bad news if you don’t like to sell, everything in life is a sale. Absolutely every human interaction implies a transaction similar to a sale.
The unemployed [...]
Tags: Marketing principles · Need-to-know facts · Strategies & tips